Meet Toni Reed Isreal!

PROFESSIONAL PROFILE

Toni R. Isreal is a results-driven leader with more than a decade of experience building
client relationships, driving revenue growth, and leading high-performing teams. Starting
her career in arts and entertainment, Toni quickly established herself as a trusted strategist
and business developer, known for her ability to connect with diverse audiences and deliver
measurable results.

As CEO and Founder of REALEMN Productions, Toni transformed a start-up into a profitable
agency recognized for its excellence in client acquisition, account management, and
innovative marketing strategies. Her leadership resulted in multi-million-dollar sales,
including over $1 million in revenue for the Apollo Theater, achieved through strategic
outreach, upselling, and personalized client service.

Toni’s career is defined by her ability to translate vision into action. She has negotiated
contracts, managed budgets, supervised teams, and implemented operational systems that
maximize efficiency and client satisfaction. Her success is built on exceptional
communication skills, an understanding of customer needs, and a track record of creating
solutions that drive both loyalty and growth.

PROFESSIONAL EXPERIENCE

REALEMN PRODUCTIONS – CEO and Founder New York, NY / Trenton, NJ | 2009 – Present

Built a boutique entertainment and marketing agency from the ground up, delivering
award-winning campaigns for live theater, film, and special events that generated
multimillion-dollar ticket sales and fan engagement. - Developed and executed integrated
marketing strategies across digital, social, and traditional channels—driving brand
awareness, ticket sales, and audience diversity for institutions including the Apollo Theater
(over $1M in sales). - Led cross-functional teams of creatives, marketers, and producers to
deliver consistent, culturally resonant campaigns aligned with organizational goals. -
Translated client and audience insights into creative briefs, ensuring campaigns captured
the spirit and emotion of each brand’s story while achieving measurable KPIs. - Managed all
operational functions—budgeting, project management, vendor relations, and data
reporting—to ensure efficient campaign delivery and profitability. - Partnered with brand

sponsors, community organizations, and digital influencers to extend market reach and
amplify audience engagement. - Championed inclusive storytelling and audience-first
approaches that deepened cultural relevance and brand connection.

WICG/Walker International Communications Group-Managing Director (Contractor) New
York, NY | 2011

– present and always involved with WICG as needed. Isreal was
instrumental in projects including but not limited to, 2018 Tony Award Winning Once On
This Island, Disney’s Aladdin and The Lion King, HUGHIE starring Forrest Whittaker, A Raisin
in the Sun starring Denzel Washington, A Trip To Bountiful starring the late Cicely Tyson.
Toni Isreal advocates promoting the arts and entertainment to multicultural communities
and delivering engaging experiences that encourage audiences to secure their seats and
tune in.

APOLLO THEATER – Group Sales and Part of Marketing Team (Contractor) New York, NY |
2013 – 2019

- Designed and implemented audience growth campaigns leveraging
community partnerships, targeted outreach, and digital marketing. - Collaborated with
creative and content teams to ensure brand alignment across advertising, media, and
promotions. - Managed timelines, budgets, and deliverables for multi-department
initiatives, ensuring operational efficiency and ROI. - Conducted post-campaign analysis
with marketing data to refine strategy and improve engagement results.

ACCOUNTING SPECIALIST (Early Career) Corporate and; Finance Sector | Various Roles -

Gained valuable experience in financial reporting, budget management, and administrative
operations—skills that inform current precision in marketing planning, metrics, and
resource management.

SELECT HIGHLIGHTS - Spearheaded fan engagement campaigns that grew client audiences
by up to 45% year-over-year. - Developed and managed over 100 cross-platform marketing
projects, consistently delivered on time and within budget. - Recognized for innovative
storytelling and ability to connect strategy with emotion in ways that drive audience action.
- Advocate for women’s empowerment in leadership, creative industries, and community
engagement.

AWARDS and AFFILIATIONS

2023/2024 Broadway League Associate Member
2024 to present - Board Member, New York Women in Film & Television
Board Member, REAL Women Inc.
Commercial Theater Institute (CTI) Graduate
Award for Excellence in Economic Empowerment, National Coalition of 100
Black Women (Central NJ Chapter)
Guest Presenter, arts and entertainment conferences nationwide